Your Story Brand Course Information Course Instructor Paulo Ouellet Author The Values You Want To Bring Into The World Finding Your Brand Values The Transformation Your Disciple Brings To The World Moral Of The Story The Moral Of Your Stories Stories That Support Your Moral The secret that Empowers Your Disciple The Secret Recipe The Hero Who Is The Hero Struggles Archetype Values The Vilan Defining The Vilan The Mentor Brand Archetype Tone and Character Create Strory Story Type Making Story Interesting Test Story Vanity Authority Insincerity Puffery Gimmickry Refine